Understanding usage behaviors in social network service site -- A study using well-being model and self-determination theory

نویسندگان

  • Nai-Ching Yeh
  • Chuan-Chuan Lin
چکیده

The purpose of this study is to explore the predictors of continuance intention towards social networking sites. Based on well-being model and self-determination theory, we proposed the effects of enjoyment, well-being, autonomy, relatedness, and competence on individuals’ intention to continuously participate in social networking sites. Preliminary Data were collected from Facebook. Results showed the significant influences of well-being on enjoyment, while autonomy, relatedness, and competence are important factors stimulating individuals’ well-being. The results also indicated that enjoyment, autonomy, relatedness, and competence are important factors stimulating individuals’ continued intention in a social networking site, whereas well-being affects continuance intention mediating by enjoyment with indirect influence. Keywords—eWOM; SNS; well-being; self-determination theory

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تاریخ انتشار 2013